This cheeky 'wearable attitude' line encourages all women to express themselves in showing that beyond our looks and first impressions there’s a wealth of talent, inspiration, and ingenuity. "We’re women, and when we work together, we change the world! Now more than ever, it’s important for us to harness our global power and not ask but tell the world that it’s time we’re seen as equal” says Nicole. “To me, this campaign means that maybe one day my daughter won’t have to think she has to choose between being intelligent, attractive, creative, motherly, and inspirational; she can grow up knowing she can be all of those things whilst helping other girls believe in that ethos too and have the confidence to discover their true potential”.
Nicole Arbour is very strong in her beliefs as a feminist. Tired of women being seen as less or beneath a man. Our “Woman Up” shirt is a perfect way to show that woman can be strong too! It’s simple yet meaningful.
Nicole Arbor has found a very worthy organization to donate a portion of the proceeds. UN Women is an organization that gives women the opportunity, encouragement, and above all, hope. “UN Women is the global champion for gender equality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential. We are trusted partners for advocates and decision-makers from all walks of life, and a leader in the effort to achieve gender equality.” #WomanUP