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This cheeky 'wearable attitude' line encourages all women to express themselves in showing that beyond our looks and first impressions there’s a wealth of talent, inspiration, and ingenuity. "We’re women, and when we work together, we change the world! Now more than ever, it’s important for us to harness our global power and not ask but tell the world that it’s time we’re seen as equal” says Nicole. “To me, this campaign means that maybe one day my daughter won’t have to think she has to choose between being intelligent, attractive, creative, motherly, and inspirational; she can grow up knowing she can be all of those things whilst helping other girls believe in that ethos too and have the confidence to discover their true potential”.
The inspiration for this shirt specifically came from Nicole Arbour’s popular video, “Dear Instagram Models”. She talks about how girls put themselves out there, hoping that one day a man will come by and sweep them off their feet. She encourages women to be independent and strong by themselves, to not put all of their trust in men.
Nicole Arbor has found a very worthy organization to donate a portion of the proceeds. UN Women is an organization that gives women the opportunity, encouragement, and above all, hope. “UN Women is the global champion for gender equality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential. We are trusted partners for advocates and decision-makers from all walks of life and a leader in the effort to achieve gender equality.” #WomanUP