This cheeky 'wearable attitude' line encourages all women to express themselves in showing that beyond our looks and first impressions there’s a wealth of talent, inspiration and ingenuity. "We’re women, and when we work together, we change the world! Now more than ever, it’s important for us to harness our global power and not ask but tell the world that it’s time we’re seen as equal” says Nicole. “To me, this campaign means that maybe one day my daughter won’t have to think she has to choose between being intelligent, attractive, creative, motherly, and inspirational; she can grow up knowing she can be all of those things whilst helping other girls believe in that ethos too and have the confidence to discover their true potential”.
Some know her from her Facebook videos, others know her from YouTube. Both places show her strong stand in feminism. Nicole knows how much the term feminism has changed throughout history and in today’s day and age the word feminism seems very scary. Feminism is meant to advocate for women and the equal rights between them and men. It was meant to be encouraging. So this shirt is perfect for that reason. Be a feminist, but be awesome, not scary!
Nicole Arbor has found a very worthy organization to donate a portion of the proceeds. UN Women is an organization that gives women opportunity, encouragement, and above all, hope. “UN Women is the global champion for gender equality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential. We are trusted partners for advocates and decision-makers from all walks of life, and a leader in the effort to achieve gender equality.” #WomanUP