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Nicole Arbour

Welcome to the #WomanUP movement! 

The inimitable Nicole Arbour has teamed up with US merchandise company Merchful to deliver a line of inspirational slogan tees aiming to further empower women around the globe. The project vocalises strength and power and aims to raise awareness surrounding issues that are often swept under the rug in today’s society. 

Nicole commented: "I’m SO excited to start this campaign benefitting the UN Women organisation by inviting women everywhere to stand up, show up, and #WomanUp”. This cheeky 'wearable attitude' line encourages all women to express themselves in showing that beyond our looks and first impressions there’s a wealth of talent, inspiration and ingenuity. "We’re women, and when we work together, we change the world! Now more than ever, it’s important for us to harness our global power and not ask but tell the world that it’s time we’re seen as equal” says Nicole. “To me, this campaign means that maybe one day my daughter won’t have to think she has to choose between being intelligent, attractive, creative, motherly, and inspirational; she can grow up knowing she can be all of those things whilst helping other girls believe in that ethos too and have the confidence to discover their true potential”. So here's to women supporting other women, because after all, we’re all on the same team and it’s a pretty darn powerful one too! Time to #WomanUP ladies!! #GOTEAM